Monday, 16 September 2024

Scarcity shapes our choices and drives our actions

Scarcity shapes our choices and drives our actions. When something is scarce, it suddenly becomes valuable. We want it more because there is less. This principle underlies everything from the price of gold to the thrill of the hunt. Scarcity isn’t just about material things. It applies to time, opportunities, and ideas. We’re drawn to the exclusive, the ­ limited-­edition, the one-of-a-kind.

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