When you add up all the ticking, tokking, and clicking, what’s the return on that investment? Is your vacation more fun when you spend it taking photos for your Instagram followers? Are you feeding Facebook, or is it feeding you? Labor is work that we get paid for. It’s work we wouldn’t do for free. And for most people on social media, it’s unpaid labor on behalf of the platforms.
If it’s paying off for you, keep going! If it’s not, it might be worth reconsidering. The simple test: when you do it more, do things get better?
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