A 100-foot-long boat that’s 99% complete is going to sink before it leaves the dock. That gaping hole is more than enough to do it in. On the other hand, a baked cake that’s 99% as good as the best baked cake ever made is exactly good enough to serve in any setting. Mediocrity isn’t the point. Neither is perfection. The question is: what’s the best allocation of effort to delight our customers? We should be clear about which category we’re working in.
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