The word quitting has negative connotations that might make us feel like we’re not “gritty” enough. So instead, frame it as pivoting or calling an audible. Every now and then we all need to call an audible. After all, if you’re setting ambitious goals, you’re clearly approaching your life with vigor, and you should feel good about that. Every time you engage in optimal quitting, you’re pivoting to something better. To do so should not be branded as losing—it should be viewed as winning a different game.
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