The term “influencer” can inspire a few eye rolls

The term “influencer” can inspire a few eye-rolls. I picture someone posting reels on Instagram telling everyone to buy a daily soap, or whatever the hot product of the moment happens to be. But fundamentally, influence means having the ability to shape someone else’s behavior. That is a rather powerful thing to be able to do! Influential people can convince others to work with them. They can convince organizations to make needed changes. They can convince people they’ve never even met personally to do good things in the world.